ROLE:
VISUAL / UI DESIGNER
COMPANY:
DJUNGLE STUDIO
PROJECT LENGTH:
/
I worked on the UI design of the Italian Flying Tiger Copenhagen loyalty app, focusing on creating engaging interfaces within the constraints of an existing Design System.
My contribution included designing visual components for gamified features such as missions, rewards, notifications and leaderboards, in close collaboration with developers to ensure visual consistency and feasibility.
Designing within a Design System requires both creativity and discipline
Working with constraints helped me focus on consistency without sacrificing visual character.
Gamification is as much about clarity as it is about playfulness
Visual engagement only works when rules, progress and rewards are immediately understandable.UI quality strongly shapes how a product is perceived, even in small features
Micro-interactions and visual polish played a major role in how users experienced the app.
I contributed to the development of the Italian Flying Tiger Copenhagen loyalty app, working on the design of several user interface components within an established Design System.
The goal of the project was to enhance user engagement through playful and gamified interactions, while maintaining full consistency with the brand’s visual identity and technical constraints.
My work focused primarily on:
Missions and rewards UI
User progression and levels
Leaderboard and sharing features
In-app notifications and surveys
This project deepened my approach to designing within established design systems and collaborating closely with development teams to ensure visual consistency at scale.
The app reached 190k downloads and +40% purchase frequency across 60+ Italian stores, supported by the gamification features and engagement mechanics designed during this project.
